Since people started selling books, book marketing services have always been around, and they’re not going anywhere immediately. What exactly does book marketing mean? Book marketing, by definition, includes plans and strategies for identifying, making, and keeping satisfying relationships with readers that add value to both readers and authors as a result.
Usually, the good news and the bad news about promoting the book are the same. Your book can always do more. On the other hand, this means that no matter how long your book has been in the world, you will always have the opportunity to reach new readers. A book must not be old enough to be found by a new audience.
Conversely, you can spend a lot of time marketing a book, risking the reason for ignoring it in the first place, that is, not missing the writing of the book. That is why it is a question of how to find a balance between all of this – and it comes with the concept of book marketing.
By addressing promotional opportunities as part of everyday life, you can continue to promote your books with sincerity and success. Regardless of whether you hire book writing and marketing services or self-publishing a book, these seven book marketing tips offer you from the start so you can constantly attract new readers throughout the lifespan of your book.
7 Effective Ways To Market Your Book Professionally
Have an up-to-date Author Website
The marketing of all books bypasses the idea of building relationships with readers and making them passionate fans, and the author’s website is the first to start building those relationships. If you don’t have an online presence (not talking about Twitter, Facebook, or other author’s platforms), you need author website design services.
Why choose an author’s website? Why not attract more followers through social media platforms?
- Books are not sold on social media, but mailing lists can sell.
- The best place to create a mailing list is a website.
- You own a website. You don’t own social media.
Know your audience
Before selling books, you need to determine your target audience. Is your title suitable for young women, children, science fiction fans, or sports fans? Once you know your audience’s age range and demographics, you can use the best techniques to attract your potential audience.
Work on getting reviews
There are more and more reviewers, bloggers, and companies that accept soft copies of your manuscript. Consider people such as influencers who you may know reads or review your book. The implementation of this strategy should continue after its publication. Make a list of book reviewers to rate your book. You can start from many places and ask for comments from friends, coworkers, graduates, and comment sources listed on the Internet.
Before doing organic reviews all the time, you need to ask everyone to read and review your book. Your ad campaign should generate a certain percentage of reviews, but you need to get other feedbacks. Be original and unswerving.
Create a blog
It will help if you create a blog. They are an easy and effective way to attract potential readers and build a supportive community. Ensure you don’t have a lot of information about ads and keep your readers up to date. Send information about recent and future events. Link your blog to your website or social media account for easy access.
Connect with media and create a press release
When it comes to publicizing your work, you can consider media and press as your friend. Start with the local media, start visibility and then increase. Write a suggestion that explains why you are the best guest in the interview and gives examples of possible stories based on the books. It is worth the news and connects your book to real-life topics and current events.
Demonstrate your experience in a specific field so that the media can consider you a reliable source of information. Try to think about the problem from the editor’s perspective. Think of the story you need to tell today. This will help a lot in your chances of success.
Create a series of videos
Create a series of videos to deliver your work experience and information about your books on your website or social media platforms. Add the title of the book and where to buy it and links to websites and blogs toward the end of the videos. Get inspiration from the famous author’s YouTube channel.
Offer few chapters for free
Offering your work for free is controversial, but work for free can mean that future sales will increase in many cases. Gifts can include free chapters, free signed copies of your book, or other giveaways such as printed mugs, pens, t-shirts, etc.
Professional book marketing requires a lot of tedious work. But it is worth the effort. Keep promoting your books to get the best results and focus on integrating the above tips.